Privacy policy

Last updated: 14 August 2026

Pukara Estate Pty Ltd (ABN 26 107 017 881) ("Pukara Estate", "we", "our" or "us") recognises the importance of protecting your privacy and the personal information you share with us.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you interact with Pukara Estate, including when you shop with us, visit our website, create an account, join one of our customer programs, subscribe to our communications, visit one of our locations, contact us or otherwise use our products and services.

We handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us.

1. Personal information we collect

The personal information we collect depends on how you interact with us.

It may include:

• your name and contact details, including your email address, telephone number, billing address and delivery address;
• account, membership and customer profile information;
• purchase and transaction information, including products purchased, order history, delivery information and payment method;
• information about your product interests, preferences and interactions with Pukara Estate;
• communications you have with us, including enquiries, feedback and customer service correspondence;
• information you provide when entering a promotion, competition, event or survey;
• business or company information where you interact with us as a wholesale, corporate or trade customer;
• marketing and communication preferences; and
• website and technical information such as your IP address, browser and device type, approximate location, referring website, pages and products viewed, shopping activity and interactions with our website.

Where information about your browsing or interactions can reasonably identify you, or is combined with other information that identifies you, we treat it as personal information.

We do not generally seek to collect sensitive information about you unless it is reasonably necessary for our activities and permitted by law.

2. How we collect personal information

We generally collect personal information directly from you when you:

• make a purchase online or in one of our stores;
• place or enquire about an order;
• create or use an online account;
• join a customer or membership program;
• subscribe to our emails or other marketing communications;
• contact us by telephone, email, online form, social media or another communication channel;
• participate in a promotion, competition, survey or event;
• make a corporate, wholesale or trade enquiry; or
• otherwise provide information to us.

We may also collect information automatically when you use our website and digital services through cookies, pixels, tags and similar technologies.

In some circumstances, we may receive personal information from third parties, including ecommerce, payment, delivery, marketing, analytics and technology service providers.

3. Why we collect and use personal information

We collect, hold and use personal information where reasonably necessary to operate our business and provide our products and services.

This may include:

• processing, managing and fulfilling purchases and orders;
• processing payments, refunds and returns;
• arranging delivery or collection of products;
• creating and managing customer accounts and memberships;
• responding to enquiries and providing customer service;
• communicating with you about an order, account or service;
• administering promotions, competitions, events and customer programs;
• improving our products, services, website and customer experience;
• understanding how customers interact with Pukara Estate;
• conducting research, analytics and statistical analysis;
• personalising content, offers and communications;
• measuring and improving the performance of our marketing and advertising;
• displaying advertising that may be more relevant to you;
• preventing and investigating fraud, misuse and security incidents;
• maintaining appropriate business and transaction records;
• complying with legal and regulatory obligations; and
• otherwise administering and improving our business.

If we are unable to collect certain personal information, we may not be able to provide you with particular products or services, fulfil an order or respond to your request.

4. Cookies, analytics and advertising

We use cookies, pixels, tags and similar technologies to operate our website, understand how customers interact with Pukara Estate, improve the online shopping experience and measure and improve our marketing.

Information collected through these technologies may include:

• pages and products viewed;
• searches and website interactions;
• products added to or removed from your cart;
• checkout and purchase activity;
• referring websites and advertising campaigns;
• IP address;
• device and browser information;
• approximate location;
• cookie, device and advertising identifiers; and
• information about the date, time and nature of your interaction with our website.

Some cookies are necessary for our website, shopping cart, account and checkout functions to operate. Other technologies may be used for analytics, advertising and personalisation.

We use third-party analytics and advertising services, including Google Analytics Advertising Features, to understand how visitors use our website, measure the effectiveness of our marketing and promote our products and services.

Google and other third parties may collect information about visits and interactions with our website through advertising cookies, pixels and other identifiers. We and our advertising partners may use this information to measure advertising performance, create audiences and display advertising on other websites and platforms that may be relevant to you based on your previous interactions with Pukara Estate.

In some circumstances, information we hold about customers may also be provided to advertising and technology service providers to help us measure advertising, understand customer interactions and match those interactions with users of their services.

You can manage the use of non-essential cookies and advertising technologies through the privacy controls available on our website and through the privacy and advertising settings offered by relevant third-party platforms.

You can also prevent your website activity from being made available to Google Analytics by using the Google Analytics Opt-out Browser Add-on .

5. Direct marketing

Where permitted by law, we may use your personal information to communicate with you about Pukara Estate products, offers, events, promotions, recipes, news and other information we think may be of interest to you.

Communications may be sent through channels such as email, SMS, social media and other digital channels.

You can opt out of direct marketing at any time by:

• using the unsubscribe facility included in our marketing communications;
• updating your available communication preferences; or
• contacting us.

If you unsubscribe from marketing communications, we may still contact you where necessary in connection with an order, transaction, account or service you have requested.

We may also use advertising platforms to display and measure advertising. This may include personalised or targeted advertising based on your interactions with our website or other information available to those platforms.

6. Sharing your personal information

We may disclose personal information where reasonably necessary to operate Pukara Estate or provide our products and services.

This may include disclosure to:

• ecommerce, website and technology service providers;
• payment processors and financial service providers;
• delivery, courier and logistics providers;
• email, customer communication and marketing service providers;
• analytics and advertising service providers;
• social media platforms;
• hosting, cloud, information technology and security providers;
• customer service and business administration providers;
• professional advisers such as accountants, lawyers, insurers and auditors;
• regulators, government agencies, courts or law enforcement where required or authorised by law; and
• another organisation in connection with a proposed or completed sale, merger, restructure or transfer of all or part of our business.

We do not sell or trade customer personal information to unrelated third parties for their own independent marketing purposes.

Where we use third parties to assist us in operating our business, we seek to provide them only with information reasonably required to perform the relevant service.

7. Overseas disclosure and processing

Some of the organisations and technology providers we use operate, store or process information outside Australia.

As a result, personal information may be disclosed to or processed by organisations located overseas, including in the United States, Canada and other countries in which our service providers operate.

The countries involved may vary depending on the service provider and the services being provided to us.

Where required by Australian privacy law, we take reasonable steps in relation to the handling of personal information by overseas recipients.

8. How we hold and protect personal information

We may hold personal information electronically, physically or through trusted third-party technology and service providers.

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These measures may include:

• access controls and authentication;
• secure systems and network connections;
• encryption and other security measures where appropriate;
• limiting access to personal information to people who reasonably require it; and
• using reputable technology and service providers.

Payment information is processed using our payment and ecommerce providers. We do not generally receive or retain complete payment card details.

No method of electronic transmission or storage is completely secure, and we cannot guarantee the absolute security of information transmitted or stored electronically.

9. How long we keep personal information

We keep personal information for as long as reasonably necessary for the purposes for which it was collected, to provide our products and services and to meet our legal, accounting and business obligations.

The length of time we retain information may vary depending on the type of information and why it is held.

Where personal information is no longer required, we take reasonable steps to securely destroy or de-identify it where appropriate.

10. Accessing and correcting your information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.

You may also be able to review or update certain information by signing into your online account.

We may need to verify your identity before processing an access or correction request.

In some circumstances permitted by law, we may decline an access or correction request. If this occurs, we will explain the reason where required.

To request access to or correction of your personal information, please contact us using the details below.

11. Anonymity and pseudonyms

Where practical, you may interact with Pukara Estate without identifying yourself or by using a pseudonym.

However, there are circumstances where we need certain information in order to provide a product or service. For example, we require appropriate contact and delivery information to fulfil an online order.

12. Your privacy and cookie choices

You can control some of the ways information is collected and used online.

You can manage the use of non-essential cookies and advertising technologies through the privacy or cookie controls available on our website.

You can also:

• change your browser settings to block or delete cookies;
• use privacy and advertising controls provided by third-party platforms; and
• opt out of Pukara Estate marketing communications.

Blocking certain cookies may affect the functionality or experience of our website.

13. Third-party websites and services

Our website may contain links to websites, platforms or services operated by third parties.

Those third parties have their own privacy practices and policies. Pukara Estate is not responsible for the privacy or security practices of third-party websites or services that we do not control.

We encourage you to review their privacy information when interacting with those services.

14. Privacy questions and complaints

If you have a question about this Privacy Policy, would like further information about how we handle personal information or believe your privacy has been breached, please contact us.

We will take privacy complaints seriously and will aim to acknowledge and investigate your complaint within a reasonable period.

If you are not satisfied with our response, you may also be entitled to make a complaint to the Office of the Australian Information Commissioner (OAIC).

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, services, legal obligations or privacy practices.

The current version will be published on our website and will show the date it was last updated.

16. Contact us

If you would like to contact us about privacy, request access to or correction of your personal information, or make a complaint, please contact:

Pukara Estate Pty Ltd
ABN 26 107 017 881
1440 Denman Road
Muswellbrook NSW 2333
Australia

Email: info@pukaraestate.com.au
Phone: 1300 157 880